ColourPop Partners Up With Match.com for National Kissing Day

Date

July 7, 2017
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In celebration of National Kissing Day, ColourPop and Match.com partnered to create a limited edition liquid lipstick, appropriately titled “Mwah.” The two brands also conducted a survey, which determines what single people tend to prefer in the world of kissing.

The survey of over 3000 ColourPop and Match.com singles found that women were more successful scoring a first kiss while wearing lipstick, and that women feel more sexy wearing red lipstick in particular. “Mwah” is a raspberry red, ultra-matte liquid lipstick. $1 from every purchase of the limited edition shade will go to GLAM4GOOD Foundation, a non-profit that celebrates empowerment and social impact through beauty and style.

You can cop your “Mwah” now from ColourPop!

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