Helmut Lang Breaks NYFW’s Casting Rules


September 14, 2017


Helmut Lang switched things up at NYFW this year, with Hood by Air designer Shayne Oliver’s debut collection for the brand.

Oliver’s vision for the brand called for a diverse lineup of models– not just models with a high Instagram following. The casting brought forward some OG Helmut Lang muses, as well as several street scouted faces, and trans model Sophia Lamar.

Oliver also created a line of limited edition merch which was made available before the show, inspired by a touring band. As Oliver told Vogue, “The inspiration came simply from music bands and the concept of being able to leave the best show you’ve ever been to with a tangible piece of the show. This is a concept that I believe the fashion world should start to understand more.” The show also featured an erotically-inspired theme, in true Shayne Oliver fashion. Bondage straps, leather, and heavy chains were prevalent throughout.

Check out some of the looks from the Helmut Lang show above!

Photos by: Yannis Vlamos & Lillie Eiger