Michelle Carigma of ModernFit Leads adidas’ BOOST the Nation Campaign
DateJuly 6, 2017
BOOST the Nation is an initiative in which several female artists were asked to design 50 custom pairs of the adidas UltraBOOST X, inspired by each American state. Carigma, an LA-based blogger and fitness guru, was exclusively chosen by adidas to represent California, and personifies the sneaker designed by Meagan Morrison. Each pair will be auctioned off, and the proceeds will support Women Win, an organization that encourages women to develop leadership and team player qualities through sport.
“Being born and raised in Los Angeles, I grew up with a nonstop hustle mentality. Most Millennials across the nation have a new American Dream, and it’s to do what they love for a living. California makes me feel like that’s possible,” Carigma explains.
Check out the UltraBOOST X designed by Morrison and modelled by Carigma above, and check out the ongoing auction here.