New SoulCycle Campaign Doubles As Real-Life Pep Talk | “FIND IT!”

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April 6, 2017
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SoulCycle is taking the world by storm, and it’s not stopping any time soon. The company released a new campaign called “FIND IT,” where real SoulCycle instructors deliver an empowering pep talk. “This is not about a class, it’s not about a bike, it’s about you. Your purpose. Your goals. Your drive. This is about you,” says one of the instructors in the ad, which truly embodies the SoulCycle vibe.

Check out the video above and be inspired!

Source: Fast Company

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