Nike Drops New Footwear Inspired by Latino Heritage
DateSeptember 14, 2017
Nike is celebrating Latino heritage with four new iterations of iconic silhouettes in honor of Latino Heritage Month this September. This collection represents the passion and commitment of members of Nike’s Latino & Friends Employee Network and was created in partnership with four different Latino artists. Below is a breakdown of the artists and their shoes.
Wasafu took on the Air Max 1, which is the first to arrive of the collection on September15 for $150 USD. Hailing from Santiago Chile, Wasafu is a mural artist and is never without spray paint. His design was inspired by migration, an essential part of Latino culture. Migration to opportunity and hope, which is also the spirit of Ona — known as the Selk’nam indigenous people of the Patagonian region of South America.
The One Heart Nike Cortez by INTI features different patches and symbols of the Americas, all united to symbolize the dream of the American continent as a single territory. INTI was born in Valparaíso, Chile and his name pays homage to his birthplace. The One Heart Cortez will launch September 22 for $100 USD.
Saner collaborated with Nike’s Air Force 1 for a Master Jaguar iteration. Saner discovered his artistic talent while being raised in Mexico City. His affinity for graffiti led him to graphic design and his works have been seen internationally. The Air Force 1 Jaguar represents the power of survival of the mystical animal. Saner believes that when we destroy our masks and egos, we can be reborn into courage, all while returning to the universe. Purchase the Master Jaguar Air Force 1 starting October 6 for $150 USD.
Lastly, to round out the collection comes the Air Jordan 1 by Pomb titled “Roots.” Each of our roots include our history, culture, diversity, and myths. Everything deep in our roots has created who we are today. Pomb represents his home of Sao Paulo Brazil and is an illustrator and graffiti artist. The “Roots” Air Jordan 1 releases October 13th for $160 USD.
Check out all of the amazing shoes above — a true testament to the beauty and history of Latino culture. Let us know what you think!
Photos by: Nike