The New Balmain x Beats Collaboration Stars Kylie Jenner

Date

July 21, 2017
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Oliver Rousteing, creative director for Balmain and a self-proclaimed music obsessive, has launched a collaboration with Beats by Dr. Dre for an exclusive edition of headphones. Out of the blessed union came a new version of Beats’ classic Studio Wireless headphones and Powerbeats3 Wireless earphones, both updated with Balmain’s iconic green and gold colors.

The Balmain x Beats headphones come with an exclusive matching Balmain plaque-adorned case, and there’s also an Apple playlist curated by Rousteing himself. “Beats is modern and futuristic. I wanted to bring French luxury to technology,” says Rousteing.

Who other than #BalmainArmy favorite, Kylie Jenner to model the collaboration? The youngest Jenner is styled with the Balmain SS17 collection in a jungle setting, with dramatic shadows highlighting the gold pair of headphones as well.

“I thought it would be more interesting to choose a girl who represents the new world and touches so many different universes,” Rousteing says of the decision. “Plus, I love the darkness she has at the same time as the glamour.”

The Special Edition Balmain Beats Studio Wireless headphones ($599.95 USD) and the Powerbeats3 Wireless earphones ($249.95 USD) are available at Apple.comBalmain.com, and Balmain’s New York and Los Angeles stores.