The New Balmain x Beats Collaboration Stars Kylie Jenner
DateJuly 21, 2017
Oliver Rousteing, creative director for Balmain and a self-proclaimed music obsessive, has launched a collaboration with Beats by Dr. Dre for an exclusive edition of headphones. Out of the blessed union came a new version of Beats’ classic Studio Wireless headphones and Powerbeats3 Wireless earphones, both updated with Balmain’s iconic green and gold colors.
The Balmain x Beats headphones come with an exclusive matching Balmain plaque-adorned case, and there’s also an Apple playlist curated by Rousteing himself. “Beats is modern and futuristic. I wanted to bring French luxury to technology,” says Rousteing.
Who other than #BalmainArmy favorite, Kylie Jenner to model the collaboration? The youngest Jenner is styled with the Balmain SS17 collection in a jungle setting, with dramatic shadows highlighting the gold pair of headphones as well.
“I thought it would be more interesting to choose a girl who represents the new world and touches so many different universes,” Rousteing says of the decision. “Plus, I love the darkness she has at the same time as the glamour.”
The Special Edition Balmain Beats Studio Wireless headphones ($599.95 USD) and the Powerbeats3 Wireless earphones ($249.95 USD) are available at Apple.com, Balmain.com, and Balmain’s New York and Los Angeles stores.