UNDFTD Upgrades the Nike Air Max 97

Date

September 14, 2017
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Nike and UNDFTD are coming together to celebrate their anniversaries and a re-up of the Air Max 97. UNDFTD is celebrating their 15th anniversary while Nike is counting 20 years of the iconic Air Max 97.

UNDFTD co-founder Eddie Cruz spoke of the 97, saying, “The Air Max 97 is one of those pinnacle sneakers that changed everything when it came out. Nothing had looked like it at the time; the shape, lacing system and metallic silver gave it a more premium feel people hadn’t really seen before. Upon its release it stopped everything, it screamed future.”

The admiration for the shoe is definitely there,  and UNDFTD was also given the opportunity to put their own spin on it. “Celebrating our 15th anniversary on the 20th anniversary of the Air Max 97 felt like a natural opportunity. Why not use a model that is not only respected by our organization but also spoke of the future in its time?” said Cruz. “The design embodies Undefeated. We offer an elevated aspirational life style. Something for people to aspire to, to be driven towards and when you have it, you want people to know it.“
The Air Max 97 OG/UNDFTD will arrive in both a black and white colorway, exclusively at the UNDFTD pop-up on September 16. The UNDFTD Undefeated x Nike Air Max 97 pop-up will be located in Los Angeles at 112 1/2 La Brea Ave, CA 90036. Mon-Sat 11-7pm, Sun 12-6pm.
The rest of the world will be able to cop the black colorway on September 21. Check out both iterations above!

Photos by: Nike