adidas is Determined to Make Yeezy Boosts Easier to Buy

Author: Coco Marett
06.13 / Footwear

It's no secret that Yeezy Boosts are one of the hardest sneakers to cop. Along with day-long lines and resellers who cop them by the dozen, hopeful buyers have to know which raffles to enter and when, and if you're lucky enough to find a pair in your size, you've got to be lightning fast to add them to your cart and complete the sale before thousands of others trying to do the exact same thing at the exact same time. Kinda ridiculous, right?

Fortunately, adidas has made changes to their sneaker reservation app, Confirmed. To make the coveted Yeezy Boosts more easily accessible to fans, the updates make the buying process easier for people but harder for bots like those used by resellers. It sounds like a promising and positive step, but groups like Yeezy Mafia have been quick to shut it down, saying, "It's more or less a short delay, though. I’m pretty sure we will figure it out."

Let's see how things go as of June 24, when a restock of the Yeezy Boost 350 "Zebra" is scheduled to drop.

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