adidas Launches New “Unleash Your Creativity” Women’s Campaign

02.02 / Fitness

"Unleash Your Creativity" was unveiled today as another campaign by adidas.

The newest brand movement features top female stars, from model Karlie Kross to Kick-Boxing champ Ruqsana Begum, who all push the envelope of sport by adding their own creative touch.

"Hard work is a given. We believe that athletes who tap into their creativity have a powerful edge," says Senior Director of Global Brand Communications for adidas, Lia Stierwalt. The campaign is in the format of a short film showcasing the stories of 15 female athletes around the world and how they incorporate creativity in their sport.

Other females featured in this campaign are: WNBA Star Candace Parker, dancer and fitness influenced Ally Love, running coach Jessie Zapo, and USWNT Soccer Captain Becky Sauerbrunn.

Be sure to catch the short film above, which will later air globally during important events including the upcoming Super Bowl Pre-Game show, NBA All-Star Game, and The Acadamy Awards.