Bella Hadid & Alexander Wang Are The Faces of Magnum Ice Cream’s New Campaign

Author: Zenna Wilberg
05.03 / Food & Drink

Magnum Ice Cream has dropped a new designer-model duo campaign, featuring Alexander Wang and Bella Hadid.

Last year, the brand asked Moschino and Cara Delvingne to front its campaign. This year, Wang and Hadid star in the playful, "Take Pleasure Seriously" short film. In celebration of the collab, Alexander Wang has also crafted a lux cooler with Magnum to store all of your frozen treats on-the-go.

Shop the cooler here and check out the campaign video above!

Source: Hypebae

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