Beyoncé Is Investing $150,000 in a Tech Startup Company Called Sidestep
Beyoncé is now joining celebs like her hubby Jay Z, Kim Kardashian, Snoop Dogg, Ashton Kutcher, and Justin Bieber in the world of investing and business ventures, bringing her own business expertise to the tech industry. Beyoncé founded her management company Parkwood Entertainment and have recently invested $150,000 USD into a startup company called Sidestep, an app for buying concert merchandise and skipping the line to pick it up tickets at the show.
Sidestep was originally made to sell t-shirts and posters for Beyoncé on her Formation World Tour. After two weeks of seeing its success, Beyoncé and Parkwood invested in Sidestep. “We wanted Beyoncé’s tour to be very focused on tech," says Sidestep CEO Eric Jones in his interview with TechCrunch.
Sidestep has already raised a grand figure of $1.7 million from Beyoncé and other investors including Jared Leto, former Lady Gaga manager Troy Carter, Cross Culture Ventures, and the previous CEO of the LA Dodgers. To top things off, the app has made over $2 million in sales.
We're definitely excited to see the growth of Sidestep. Download the app here to give it a try!