We’ve Got Our Eyes On Beauty Brand Eyeko

Author: Kristen McCloud
12.17 / Beauty

Eyeko has become everyone's go-to beauty brand for all things eye-related. Founded in 1999, makeup veterans and partners, Max and Nina Leykind have built their eye-conic brand focusing on mascara, eyeliner, eyeshadow, eye serum, and more. Read about how this beauty duo started their brand and what their plans are for the future.

What inspired Eyeko's creation?
Nina Leykind, Eyeko founder, built the brand with the mission to become the go-to mascara brand. As her one staple product, Nina tried many different mascaras and each time she thought she’d found ‘the one’ there would always be a bug. From either it crumbling or running out too quickly, to not getting the full desired volume effect. Using Korean technology and expertise, Nina launched Eyeko with a range of high performance mascaras which were quick and simple to apply for women on the go, but most importantly they delivered on their promise!

What's at the heart of Eyeko that sets it apart from other eye-focused cosmetic brands?
Attention to detail to ensure a high-performance delivery. From the squeezy tube to allow you to get out every last drop and keep your formula moist so that it doesn’t clump, to the built-in lash care in each mascara, the tubing technology to shrink wrap each and every lash with goodness, and the cruelty-free maximum styling bristle wands.

What's been the biggest challenge you've faced in launching Eyeko and keeping it relevant?
There are so many mascaras out there so educating the consumer of why you need one that also cares for your lashes can be challenging. Those that use Eyeko love it and that’s why it holds cult status today!

What's your personal favorite Eyeko product and why?
Lash Alert Mascara followed by Sport Waterproof Mascara to lock in amazing curl and volume. ‘Mascara wardrobing’ is using multiple mascaras for different occasions to create different looks. Then tight-line with our Black Magic Liquid Eyeliner for the ultimate cat eye!

Where do you see the future of Eyeko going? Any innovative products in the works?
Eyeko stands for innovation, that’s our game so expect very exciting things to come!

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