Celebrate Air Max Day at the Nike Air Pop-Up in Los Angeles

Author: Jana K. Hoffman
03.15 / Footwear

It’s poppin’ on La Brea in Los Angeles. To celebrate Air Max Day’s 30th Anniversary, Nike is hosting a pop-up shop in Undefeated’s former location. All month long you’ll be able to score major Air Max releases leading up to March 26.

Air was first introduced by Nike in 1979's Air Tailwind. Initially, the Air technology was felt rather than seen. That is, until 1987 when the brand made a crucial decision to expose the Air modules as seen in the very first Air Max model. Since then, styles, colorways, and models have evolved.

On March 18 the Air Max atmos Elephant, 2016’s Vote Back campaign winner designed by Japanese retailer Atmos, will drop followed by the Air Max 1 Master, featuring a combination of the most coveted styles in Air Max history on March 25. To culminate the celebration, the Air VaporMax, featuring a flexible Flyknit upper with a radically reinvented Air cushioning system, will hit shelves - but not for long - on March 26.

Stop by the pop-up on 112 1/2 S. La Brea Avenue, Los Angeles, CA 90036 now until March 26.