Since launching two years ago, ColourPop has become one of the most popular e-commerce cosmetics brands, notorious for their super affordable prices and bomb products. Co-founder Laura Nelson said of the brand's decision to join Sephora, "ColourPop has always been a brand full of personality... We look forward to connecting with our customers on an emotional level by meeting them offline and creating a special experience with each product they encounter." Perhaps most excitingly, there will also be exclusive products launched specifically for ColourPop's Sephora debut, though exact product details haven't been announced yet.
ColourPop is expected to be available at Sephora starting in November. Stay tuned for details!