ColourPop Makes a Major Announcement About New Product Launch

Author: Kristen McCloud
01.11 / Beauty

ColourPop is famed for their ultra-pigmented, high-quality cosmetics that are sold at an affordable price. Every new release appears to sell out in days, if not minutes; which is why you'll want to pay attention to their latest launch.

While the brand's cream eyeshadows have become a ColourPop signature and crowd favorite, they've decided to add a pressed powder formula into the mix. This is ColourPop's biggest launch yet, with 20 eyeshadow singles set to drop this Friday - the 13th.

The shadows range from red to blue and shimmery to matte, so we're sure there's something out there for everyone. If you happen to love more than one it will work out in your favor; purchasing four of the singles earns you a customizable magnetic palette to store them in.

You can get your hands on one - or all - of the pressed powder shadows for $5 USD starting at 1 p.m. EST this Friday, January 13 on Colourpop's site.

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