A new way to keep up with the Kardashians has been unleashed on the world, this time in the form of five personal media apps – one for each sister – that reflects their personalities and interests through personal diaries, beauty tutorials, workout tips, special access to events and giveaways. According to the Kardashian-Jenner clan iPhone app’s director of editorial content, here’s what to expect…
“Kim is very high-end. It’s about mixing high fashion with being a mom. I think you’re going to see a lot of beauty from her. She’s focusing a lot on tutorials.
For Kylie — she’s the one who has the most distinctive personality. She’s really setting herself apart…you’re going to see that with her content. You’re going to see fashion and beauty but you’re going to see them done in a unique way.
Khloé is someone who always makes me laugh. She’s going to be doing a dating and sex column. She’s also someone who is focused on her health and well-being. You’re going to see that with spot content and also really premium content that is behind a subscriber paywall.
Kendall is a high-fashion model, so the look and feel of her app is very clean and crisp. Nobody knows who the real Kendall Jenner is — they see her walking the catwalk. We don’t know much about who she is and what she likes to do. Her video content is unique, she chose to shoot it herself, unlike the others.”
All that’s left is Kourtney – which we predict will be a lot about healthy living, clean eating, interior decorating and being a mom.
So, which Kardashian will you keep up with?