Flashback Fridays | Catching Up With Photographer Candy Lai aka @Flosslai
How has your work/professional life changed since we last spoke to you?
It’s been 3 years since my last MISSBISH interview! I can't believe how quickly time has passed. Since we’ve last spoken, I’ve made some changes in my work life. Moving on from a PR/events agency, I now work for a Swiss watch brand, switching roles in the marketing team focusing more on the digital side. While I have a full-time job, photography is still a passion of mine and I continue to take photos during my spare time.
What's the biggest difference you've seen in your industry?
As a marketer, the change in digital has been a topic receiving much attention and for my role in particular, it’s important to stay at the forefront of digital transformation – be it new innovations or just keeping up with what’s happening in the business.
How has getting yourself or your work seen changed? Any changes in how you market yourself or your brand?
I definitely see myself as a content creator more than I did before. My day job requires me to create content and I've taken the inherent curiosity to apply to my own work. I would say I am more aware of social media than I was before and understand the necessity to convey a narrative for my brand or to tell a story through my own photography.
Anything that you know now that you wish you had known then? What's the biggest lesson you've learned?
Social media isn't a one-way street. Along with quality content, it requires being consistent and interacting with followers to build an engaged audience. I’ve taken many long breaks along the way and sometimes wish that I had stayed more committed. I can lose momentum easily but I’m learning to keep my creative drive going.
Where do you see your future going?
To be honest, I'm not so sure myself. I always like to keep my options open and see what can happen. I would say that although I love Hong Kong, I don’t think I’ll still be here in the long term. I’ve always loved the dynamic vibe of the city but I do see myself settling somewhere a little less fast-paced and manic in the future.
What advice do you have for others when handling things not going as planned or adapting to changes?
More often than not, things will not go as planned. We all experience roadblocks in life and we just need to keep our cool, put things back into perspective and make the most out of the situation. It takes time and I still struggle myself. However with changes, being able to adapt is key. If we don't embrace change then we risk falling behind.