Nike has initiated four new ways of thinking about sneakers for women via three elements — athletes, innovation, and product.
The brand will expand sizing giving women access to the most coveted Nike collaborations, including the next release from Virgil Abloh x Nike The TEN. More unisex sizing on select classic Jordan styles, Nike Air Force 1, and Air Max lines can be expected. So rejoice Sneakerheads, you will have more options to collect, rock, or stock!
Nike, Inc.'s new sneaker destination for women with a curated selection of sneakers, inclusive of expanded sizes, innovative performance styles, and iconic collaboration will be made available, providing a unique retail experience. It forms the backbone of Nike Unlaced, a global digital and retail concept that shadows a Nike dot-com evolution in Europe.
Exclusive services from personalized styling to VIP member experiences including same-day delivery and exclusive hours offered by Nike Unlaced aims to increase connectivity and access to sneakers for women.
Collaborations have became an integral part of the sneaker culture but the external creative communities have been predominantly male. Nike has since challenged the sneaker status quo by pushing new female voices like the Nike x Nordstrom sneaker boutique co-created with Olivia Kim. The recent 1 Reimagined project, Nike's first collection of footwear designed entirely by a 14-strong female design collective, is another such partnership.