From Well Travelled to Well Known | Michelle Gault of Herschel Supply Co.
Every brand should strive for longevity; the test of time is difficult to plan for but crucial to beat if you want to become a household name. One brand, in particular, that has been able to harness this coveted timelessness is Herschel Supply Co. The long-time accessory brand that embraces both travel and design has just dived into the world of apparel and we chatted with Head of Product, Michelle Gault, to learn more about the transition. Michelle also gives us some insight into how Herschel has been able to remain at the top of its game and organically foster a community of loyal consumers. Check it out below.
What does your role as Head of Product for Herschel Supply involve?
I'm responsible for the design, development, and manufacturing of all Herschel products. Since the line is so diverse, our team is constantly working through challenges and modifying processes to produce the best quality products on time.
Herschel is an incredibly popular brand that never seems to go out of style. Why do you think this is? How does it manage to stay relevant?
Innovation and continually looking forward. We always talk about not looking in the rearview mirror — the road ahead is way more exciting than what's behind you.
What has been a favorite Herschel collab of yours and why?
Stüssy was our first and my favorite because of the product and the people we worked with. They're a great group with a clear focus on what they want to accomplish.
How about a dream collab that hasn’t been done yet?
A certain denim brand that I can't name at this point in time.
"We pride ourselves on being great storytellers, which is reflected in every product we make."
Herschel is now introducing apparel! Can you explain the intention and goals behind this?
Evolving into jackets was a natural progression for us. Our first two collections were Voyage packable jackets and Forecast rainwear. The Voyage pieces are similar to our packable ripstop bags, and rainwear is a nod to our Pacific Northwest roots.
What are some of your travel essentials and which Herschel bag is your favorite to store them in?
- Power source for my iPhone
- Lip gloss
- Hair elastic
Herschel Bag of Choice:
The tarpaulin Keramas tote from our Studio Collection.
Herschel also has a blog that caters to a community of people with an affinity for photography, travel, design, etc. Why is it important for a company to go beyond just the product?
We pride ourselves on being great storytellers, which is reflected in every product we make. We also know that people bring Herschel products on their journeys and have stories to share. By providing them with a platform to do so, whether it's on our website or Instagram, it fosters a community where the product is a touchpoint rather than the main focus.
What’s in store for the future of Herschel? Any major changes that you can tell us about?
We will continue to invest in our apparel line, and you'll see many new styles in the coming months.
What are three hidden gems in Vancouver?
1. La Cucina is a restaurant that my husband's family has been going to for over two decades. They call out your name when you walk in the door and have the most delicious pasta you'll ever taste. They also have a wine cellar that only a select few have seen.
2. Roden Gray is where to go if you're looking for one of the best selections of clothing, footwear, and accessories in Vancouver.
3. A'hoy is tucked away in the picturesque community of Deep Cove in North Vancouver. The location is beautiful, and it has an awesome offering of lifestyle goods.
What does MISSBISH mean to you?
Power, courage, strength, forgiveness, creativity, partnership, and love.
Who’s your MISSBISH? Tell us who she is and why she’s an inspiration to you.
Jeannette Guichon, VP of Merchandising at Aritzia. She's a powerhouse in every aspect of her life — her job, family and fitness.
Photographer: Jeremy Jude Lee