Is print editorial dead? This is an ongoing debate that we all go back and forth on, however, you might be swayed once and for all when you see Garage Magazine's latest print issue which features animated covers and embedded films. The forward thinking magazine makes us wonder, is this the future of print? This issue also happens to have five amazing cover stars: Cara Delevingne, Kendall Jenner, Joan Smalls, Lara Stone and Binx Walton.
Each of the models is rendered in a way that blends the magic touch of makeup artist Pat McGrath with the technical wizardry of special effects studio, The Mill. The anticipation of what these covers will look like in real life is intense and exciting as each of the stars literally jump off the page and are accompanied by sound effects from Alex da Kid.
The layer of digital content continues inside the book with a fashion editorial directed by Stockdale that is shot by Nick Knight. “I have always been very intrigued by the idea that there can be more behind the page than just the page,” said Stockdale. “I thought how interesting it would be to do a fashion shoot that was all behind the page as opposed to on the page and Nick Knight seemed the person who would really get excited about it.”
“The Garage story feels like we are sharing things. The Internet is generous; it is about sharing, information, even in its aesthetic. It is breaking down the barriers between different media, music and sculpture," said Knight.
So, is digital the future of print? “I think we are in a transition period where a magazine has to try and redefine what it is there for, which it absolutely can do. It just has to know its purpose and look for new ways and forms of communicating," says Knight. You can decide for yourself if you pick up the latest issues of Garage Magazine next week. Let us know how you feel about the new technology behind print. In the meantime, you can watch behind the scenes footage of the process of making this effect.