You read right, Nike is upping its game and making a motivational move to get its app users physically grinding. The NikePlus app gives members the opportunity to reach "Unlocks" when exercising and engaging with it frequently. These "Unlocks" rewards consist of the Headspace meditation app and the ClassPass Membership app, which are all products that Nike has partnered with. They also include the ability to use Apple Music freely.
In the work of advancing their app-engagement by their users, NikePlus will be curating playlists through their partnership with Apple Music. These playlists are organized by the user's musical preferences while also serving the purpose to motivate while working out.