Brand director Kristen Dempsey announced the site eight months ago, telling Complex, "It was important that [we] made a separate site. We wanted it to be a unique service for womenswear, and part of that is having it be empowering and supportive to the users that populate it. We felt that this couldn't just be an afterthought or a small aspect of the men's site." Some of the initial brands available on the site include Celine, Comme des Garçons, Rick Owens, and Maison Margiela.
Check out Heroine now!