Gucci Celebrates the Female Coming-of-Age with an Illustrated Campaign

Author: Anna Maconachy
05.08 / Style

Gucci has connected with 15 talented female illustrators to create the brand's new campaign for the Acqua di Fiori fragrance. The Gucci Bloom Acqua di Fiori fragrance is the second women’s perfume from the brand's creative director Alessandro Michele.

These illustrators created work that focused on themes of friendship, coming of age and femininity. Each artist was meant to bring something different and meaningful to the campaign to help embody what this fragrance means to young women.

This group of female artists from the UK, France, Kuwait, Italy, New York and more all have their own distinct style, and this is what makes the campaign so unique.

Among those commissioned is London-based artist Joy Miessi, whose designs have given her gigs with notable brands like Tate Modern and Vogue. On the other hand, Polly Nor’s designs see two relatable young female friends dressed in Gucci, transforming into her signature demon caricature with the caption “when you’re alone with your best friend…”

Take a look at the coming-of-age campaign.

“En moi s'enlacent plusieurs corps, toutes sortes d'histoires. Je suis l'enfant, la voyageuse, le cygne de l'étang. Une fleur qui migre, un chat botté. Le rire intense de femmes révoltées. Derrière moi se tiennent magnifiques mes amies mes sœurs, nous sommes les louves, nous sommes la forêt.” @coquelicotmafille’s short story of moments bound together by a poem for Gucci Bloom #AcquaDiFiori. The French-Italian artist dips into multiple mediums to create her work—including embroidery, writing, painting on canvas and on urban walls. #InBloom #AlessandroMichele “Many bodies and many different stories are entwined in me. I am the child, the traveler, the swan of the pond. A flower that migrates, a cat 'n boots. The intense laughter of women in rebellion. Behind me stand the magnificents, my friends my sisters. We are the wolves, we are the forest.”

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