Gucci Goes Fur-Free

Author: Ximena Blanco
10.13 / Style

As the guest of honor at the 2017 Kering Talk hosted this year at the London College of Fashion, Gucci president and CEO, Marco Bizzarri talked about a new form of business culture centered around purpose, respect, and responsibility toward sustainability. Bizzarri also revealed that Gucci will no longer use furs of any kind in their designs.

The decision comes from a long conversation spanning several months which, according to Bizzarri, included Creative Director Alessandro Michele and other Gucci employees of lower ranks.

"Technology is now available that means you don't need to use fur. The alternatives are luxurious. There is just no need," Bizzarri told Vogue

With help from the Humane Society of the United States (HSUS) and the Anti-Vivisection League of Italy (LAV), Gucci has now joined the partnership with the Fur Free Alliance. The alliance is composed of more than 40 organizations and designers that do not use fur products (including fashion greats such as Armani, Stella McCartney, and Hugo Boss).

“Respect for animals is becoming more entrenched in people’s values and the great names of fashion are gradually implementing social responsibility policies to reflect that," said Simone Pavesi, manager of animal-free fashion for LAV. "As fashion becomes more and more ethical, supply chains that revolve around animals will be a thing of the past.”

Gucci's SS 2018 collection, which debuted at Milan Fashion Week earlier this year in September, is the first iteration of Gucci's new commitment to fur-free products.

All products that still remain in their inventory that are made up of fur (including mink, coyote, raccoon dog, fox, rabbit, and karakul fur) will be auctioned off and proceeds will be donated to the HSUS and LAV.

Bizzarri also announced that Gucci will be a founding partner of UNICEF's Girl's Empowerment Initiative with a donation of 1 million Euros to the cause. “With this announcement," said PJ Smith, senior manager of fashion policy for HSUS, "Gucci will help to change the way the luxury fashion industry considers animals.”

As the first major luxury powerhouse to join the fur-free effort, we are sure they will.

Source: The Fashion Law

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