It was the Rolling Loud Festival’s first time in Los Angeles and the two-day blowout underscored hip-hop’s current position as today's most dominant force in music. After garnering massive success in Miami, the premier hip-hop festival will continue to expand its reach globally, according to its co-founders Tariq Cherif and Matt Zingler. The festival was a millennial paradise though open to all ages, full of food booths, merch, neon lights, and some of this year’s hottest artists. Three performance stages were housed under big top tents painted in a swirl of vibrant hues, while a skate park featuring a maze of ramps and quarter pikes and a backstage cannabis bar offered a respite from the music pumping from all corners of the grounds.
Lil B was, unfortunately, unable to perform due to an alleged altercation with Bronx rapper A Boogie Wit Da Hoodie and his equipment being stolen. During Travis Scott’s performance, he showed love by demanding that Lil B be protected at all costs. On the other side of the festival, Lil Xan walked the grounds giving hugs and hellos, rocking a dope LV x Supreme collab backpack while Lil Pump was getting the VIP treatment in his trailer with a haircut by his personal barber. We got a chance to hug Lil Xan, catch up with Skate Maloley and King Combs, and gain wisdom from Nef the Pharoah.
When it came to the artists’ dos and don’ts, Pedialyte seemed to be major key for all artists across the board to keep up their energy while touring. “That sh*t will bring you back to life,” Nef The Pharaoh told us.
There was also a super posh VIP area where sleek, shiny sports cars were on display and guests were greeted with crystal chandeliers, bright purple furry benches, fully stocked bars, illuminated cocktail tables, and risers that allowed them to look down upon the excited fan-packed tents.
The two-day festival had 25,000 attendees over the weekend at the National Orange Show Events Center where it was held, according to the LA Times. “Each show will feature a different assortment of hip-hop’s biggest superstars as well as underground heavyweights,” says Zingler, "Miami will remain as our home and premier event as we establish the Rolling Loud brand around the world.”