IMO-The Most Innovative Shows of NYFW SS18

Author: Sarah de Brun
09.14 / Style

For most designers, when it comes time to unveiling their upcoming collections at New York Fashion Week, they’ll stick with the same presentation of white room, long runway. Keeping it traditional is never a bad thing. After all, if it’s not broken, no need to fix it. However, there are a few who dare to step away from the ordinary and lightly slap the industry in its face to wake it up a bit. This is what keeps fashion week inspirational and forward-thinking. New York City dedicates eight full days to the future's expected trends and designs, so show us something groundbreaking. Make us excited for what’s to come! These are the shows that jump-started the left side of our brain and encouraged everyone else to step up their game. 

FENTY PUMA by RIHANNA

Massive glimmering sand dunes, death-defying motocross tricks, too-wet-to-handle design theme… Rihanna completely upped her ante this go ‘round, giving everyone a front row seat to an extreme sports experience and a neon-swim utopia. 

ALEXANDER WANG

Every New Yorker knows that it’s not a party until Wang shows up in Brooklyn with a bus full of models ready to pound the pavement down Scott Avenue. #Wangfest (as the show was dubbed) was best described as a “pop-up,” and every look in the collection felt like a night out on the town with your best group of girls. 

LAQUAN SMITH

Set in the gym of the Beacon School, Smith’s newest collection was inspired by ‘90s teen flicks that we’ve all memorized and recite on the daily. Models leaned on desks while dressed in plaid, dripping in naughty-school-girl vibes and the crowd walked away handing Smith an A+.

MARYAM NASSIR ZADEH

Surprising guests with a P.E. style bleacher set-up, Zadeh showed her modern-femme looks at East River Track, a locale that has a special place in the designer’s heart and acts as her meditation spot. The biggest perk of them all? Solange (freshly blonde) performed as models walked laps to her honey-laced voice.

PHILIPP PLEIN

Hammerstein Ballroom was packed to the brim for Plein's runway show slash hip hop concert slash Teyana Taylor-schools-us-all entrance. Without having to even leave the room, the after-party kicked off with Nicki Minaj performing for the super intense audience while hundreds of ticket-holding guests outside were refused access due to "fire-code regulations."

Photography by: Vogue

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