Inside Glossier’s New Flagship Store in NYC

Author: Angela Fernandez / Photos: Glossier
11.10 / Beauty

November 8 marked the opening of Glossier's first flagship store. The two-story ground floor store is a revamp of the original showroom located at 123 Lafayette Street and is a total dream starting with the entrance, where the massive pink stairs lead you to the main retail space.

Founder of Glossier, Emily Weiss, wanted to make this store "the ultimate physical expression of the brand" with the new layout which caters to the need of the community by expanding the wet room and adding a fun mirrored room with giant statue like Boy Brows, perfect for selfies! With the highly trained and knowledgeable store reps, Glossier Flagship is an experience in and of itself. Notably, the brand has built its own point-of-sale system along with giving its customers the option to start their order instore and finish online, a genius addition.

If you're ever in the NYC area, make sure to stop by Glossier Flagship; you'll leave with a smile on your face and a bag full of products.