Is Justin Bieber’s ‘Purpose’ Tour Merchandise The New YEEZY Collection?

Author: Makeda Sandford
05.07 / Style

Music and fashion reunite again! The power of the pop-up shop has been solidified to the max this year, with many hip-hop artists like Kanye West, Drake, Future and now, pop sensation Justin Bieber taking on the clothing game in celebration of their new releases and tours. In collaboration with the culture-shifting VFILES in New York City, the Purpose singer recruits Fear of God's Jerry Lorenzo for some exclusive pieces for sale at the 2-day pop-up. The lines around the block didn't consist of young, screaming girls this time around though. To pleasant surprise, the excited individuals were an eclectic mix of streetwear lovers and Justin's newest older fan base after his drastic, pretty successful rebranding effort.

In the natural taupe color reminiscent of the YEEZY collection, the lifestyle tour merch is minimal and street-inspired, and included a VFILES limited-edition denim jacket, exclusively for the pop-up affair. Is Justin inspired by Kanye's YEEZY, who started the music-streetwear hybrid pop-up shop craze with the release of The Life of Pablo? Check out Jerry Lorenzo talking on working with the Biebs to create these new street looks above in a VFILES exclusive.

Watch Jerry Lorenzo from Fear of God below explain the evolution of his 'Purpose' Tour collaboration with Justin Bieber.