It’s Always Summer with DAZE DAYZ’ Hyeyoung You

Date

November 10, 2017
|
|

Shares

Summer happens 365 days a year for Hyeyoung You, the head of the contemporary women’s swimwear brand DAZE DAYZ, based in Seoul, South Korea. Wanting to combine what she loves most with designs that she loves, she is now sharing her passion with DAZE DAYZ lovers all around the world and inspiring major #bikinigoals on Instagram. Read our interview with Hyeyoung to get a closer look at her brand and how she plans to build DAZE DAYZ into a lifestyle.

What inspired you to start your own swimwear line?
The idea of starting a beachwear line started naturally for me, especially because I love summer and I love to travel. On top of that, I love surfing and swimming so I found a balance by combining that with my passion as a fashion designer and made it my career.

서프웨어 브랜드를 시작한 계기가 무엇인가요?
제가 좋아하는 것들을 좆다보니 서프웨어 비치웨어 브랜드를 하게 되었습니다. 여름을 좋아하고, 여행을 좋아합니다. 놀이’로 써 좋아하는 수영, 서핑과 ‘일’ 로서 좋아하는 패션디자인의 사이에서 삶의 균형을 맞추려 노력하다보니, 운좋게도 저에게 꼭  맞는 길을 찾게 되었네요.

How do you maintain a balance between surfing in your free time and your business?
Work and play–or, business and surfing–are not separate entities. My surfing lifestyle and the relationships I make through surfing give me inspiration and help with my business. Through my brand, I am able to enjoy surfing while helping and inspiring others.

서핑과 비즈니스를 병행하면서 밸런스를 어떻게 마추나요?
저에게 일과 놀이, 즉 비즈니스와 서핑은 별개가 아닙니다. 제 서핑라이프 스타일, 서핑과 관련된 인간관계가 저에게 디자인에 대한 영감을 주고 비즈니스 전개에 도움을 줍니다. 또한 이 비즈니스로 인해 제가 좋아하는 서핑을 더 즐길 수있는 기회가 생겼고, 또 다른 사람에게 도움과 영감을 줄 수 있게 되어 기쁩니다.

예를 들어 출장을 파도가 있는 아름다운 여름나라로 갑니다. 모델들과 포토그래퍼와 촬영도 하고, 비즈니스 미팅도하고, 그 사이에 짬을 내어 꿀맛 같은 서핑을 즐기죠. 서핑을 하면서 만나는 친구들이 더  재미있는 기회를 연결시켜주기도 합니다. 아주 가끔은 일과 취미가 한덩어리처럼 구분이 없어 힘들게 느껴질 때도 있습니다. 여행을 가서도 푹 쉬기보다는 일에 대한 아이디어를 내기 위해 골몰하고 많은 사람을 만나곤 하죠. 그렇지만 기본적으로 저는  좋아하는 것들을 하고있고 이것을 둘러싼 제 라이프가 즐겁기 때문에 딱히 밸런스를 맞추기 위해 노력하기보다는 그저 감사해하며 즐기고 있습니다.

How much involvement do you have in terms of the design for each collection?
From the selection of the graphics to the colors and materials to the fit of the design, I would say I am pretty hands-on. Once a sample comes out I try it on myself to make sure nothing is uncomfortable and make adjustments.

유혜영님이 대부분의 디자인을 맡으시나요?
네, 그래픽, 컬러 및 소재선택, 디자인과 핏 컨펌까지 모두 제가 직접 합니다. 샘플이 나오면 제가 직접 착용하고 활동하면서 불편함점들을 체크하고 개선합니다.

Since this is your first swimwear brand, how do you conquer any obstacles you may face?
The obstacles we face are always between being adventurous and playing it safe. I am the type to face obstacles head-on and try to break through them. If it is hard to solve on my own, I search for people who are able to help even in the slightest way. If one answer is not enough, I try to bring a variety of solutions. I’d rather do something about an obstacle than not do anything at all, and it gives me pride to know that I’m getting one step closer to an answer.

서프웨어브랜드 시작하면서 어려운점들은 어떻게 해결하시나요?
어려운 점들은 항상 크든 작든, 모험이냐 안정이냐 사이의 고민을 가져옵니다. 저는 부딪혀 돌파하는 편입니다. 혼자서 해결하기 어렵다면 백방으로 도움을 줄 수 있는 사람들을 수소문하고 작은 가능성의 해결 방법이라도 시도해봅니다. 한가지 방법으로 해결되지 않는다면 여러가지 방법을 다양하게 시도하죠. 아무것도 하지 않는 것보다 항상 무엇인가 시도하고 노력할 때 조금이라도 나아져간다는 것에 자긍심을 느끼고, 그 것이 다른 문제를 담담히 맞닥뜨릴 수 있는 원동력이 됩니다.

Tell us about your favorite piece of any collection.
I enjoy looking to the past for inspiration, particularly retro styles from the ’50s to the ’90s. I personally enjoy this red piece and this blue striped piece from this season’s collection with ’80s-inspired witty text.

콜랙션중 가장 마음에드는 아이템은 무엇인가요?
저는 과거의 것, 50~90 년대의 레트로한 것들에 끌리고 영감을 얻습니다. 이번 컬렉션중에 80 년대 스타일에서 영감을 얻은 위트있는 레터링이 있는 원피스 수영복을 개인적으로 제일 좋아합니다.

What is your opinion on size inclusive swimwear?
I want to make swimwear that feels beautiful on all body types. Through DAZE DAYZ, I want people to feel empowered and confident enough to enjoy their life. Everyone has their own personal complexities about their body, therefore we as a brand try to offer a variety of shapes and the ability to adjust sizes. This way we give our customers a wide range of options to choose from.

Currently, our focus is on the Korean market, therefore we only offer 3 sizes. But once we hit the global market, we plan to offer a wider range of options.

모든 몸매 (프리사이즈를 위한 수영복디자인은 어떻게 생각하시나요?
모든 몸이 아름다울 수 있는 수영복을 만들고 싶어요. DAZE DAYZ를 통해서 사람들이 더 자신감을 얻고 자신의 라이프를 즐길 수 있게되었으면 좋겠어요사람마다 자신있거나 혹은 콤플렉스로 여기는 신체의 포인트들이 있죠그래서다양한 체형을 위한 여러 종류의 쉐입 베리에이션을 선보이고요또 어떤 제품들은 사이즈를 조절가능하게 만들어요.  그게 소비자들로 하여금 더 선택의 폭을 넓게 하죠.

 아직은 한국마켓에 집중되어 있어서 3가지 사이즈를 전개하고 있지만글로벌 마켓에 진출하면서 더 다양한 사이즈로 폭을 넓힐 계획입니다.

 What advice would you give to younger girls who are passionate about surfing?
This goes for any other form of exercise but I learned how to speak and understand myself through surfing. Through surfing, I experience an overwhelming amount emotions with just my strength and will alone–the hardship and fatigue while facing the big waves and the exhilaration once I ride them.

I hope girls learn to feel happiness and joy from surfing rather than focusing on the skill and competition. Whether you or the waves are good or bad!

서핑을 좋아하는 여성들을 위한 조언있으신가요?
어떤 운동도 마찬가지이겠지만서핑을 하면서 내 자신과 대화하는 법을 배우게 되었어요오로지 내 의지와 내 몸으로거대한 자연에 몸을 맡기는 서핑을 하면서 느끼는 어려움과 지침그리고 찾아오는 희열내가 가진 것들에 대한 감사함저는 서핑을 하고 나면 제가 얼마나 많을 것을 가지고 있는지부자가 된 기분이 들어요.

서핑의 실력으로 스트레스 받거나 경쟁하기보다서핑을 통해 느낄 수 있는 기쁨과 경험의 순간들을 즐겼으면 좋겠어요파도가 좋거나 나쁘거나서핑을 잘하거나 못하거나!

How does DAZE DAYZ represent you?
It wasn’t part of the plan before, but I want people to know about the life I am living through my brand. To live with a mindset of a traveler and adventurer. To have a harmonious balance between a healthy mind and healthy body. To live life with that flutter in your heart that you get from traveling and discovering something new.

When I feel stressed and pressured by the world, I look at DAZE DAYZ and remind myself of my goals.

DAZE DAYZ 브랜드는 유혜영님을 어떻게 대표하나요?
처음부터 의도한 것은 아니지만, DAZE DAYZ 를 통해서 제가 살고자하는 인생의 메시지를 전달하고자 해요. 여행가, 모험가의 정신으로 삶을 살아가는 것. 건강한 정신과 건강한 육체의 조화.

항상 여행하는 마음으로 새로운 것을 발견하는 설레임으로 살아가고 싶다는 마음. 제가 가끔 스스로 찌들거나 부정적여 질때면 오히려 DAZE DAYZ 를 보면서 제 목표를 상기하곤 합니다.


“Through DAZE DAYZ, I want people to feel empowered and confident enough to enjoy their life.”


Where do you see DAZE DAYZ as a company in the future?
Entering the global market and reaching more DAZE DAYZ fans is something we are working on, as well as adding a resort wear line, performance swimwear line, and a sunglass collection. We also hope to create a travel business embodying DAZE DAYZ somewhere down the line. We want to provide perfect accommodations, travel itineraries, and photo opportunities for people who love our lifestyle and understand our brand motto. We hope to provide a full package so that people will be reminded of the joy of traveling, adventure, and healthy living when they think of DAZE DAYZ.

DAZE DAYZ 미래계획은 무엇인가요?
가까운 미래에는 글로벌 시장에 진출하여 더 다양한 사람들이 DAZE DAYZ 를 만날 수 있게 노력할 거고, 리조트웨어 라인, 퍼포먼스 스윔웨어라인, 선글라스 라인이 추가될 계획입니다. 그리고 좀더 먼 미래에는 우리의 감성이 녹아든 여행비지니스를 하고싶습니다. DAZE DAYZ 의 감성과 스타일을 좋아하는 사람들을 위한 완벽한 숙소와 일정과 타일링과 사진촬영이 함께 구성된 패키지!

그래서 사람들이 DAZE DAYZ를 떠올릴 때, 여행과 즐거운 모험, 건강한 라이프를 연상시키는 회사가 되었으면 합니다.

What does MISSBISH mean to you?
There are so many cool and courageous people out there in the world! MISSBISH is a girl who is proud of her achievements, makes her own adventures, and creates her own paths in life. She also shares her passion and energy to fuel and bring confidence to others in her life!

 유혜영님에게 MISSBISH란? 
세상엔 얼마나 용기있고 멋진 사람들이 많은지! MISSBISH는 자긍심을 가지고 자신의 인생을 개척해나가는 모험가라고 생각합니다. 성공의 여부와 크기를 떠나서, 자기의 선택을 통해 한단계 한단계 성장해 나가는 여성들의 발자취와 영감. 그런 열정과 에너지를 서로 공유함으로서 우리는 더 용기있게 삶을 운전해 나가겠죠!

Who is your MISSBISH and why?
There are so many. My mother, my friends, celebrities that show up on TV, and famous designers; in some way and form, they are my MISSBISHes. However, if I were to choose one, I would choose me, Hyeyoung You, and my future self who is portrayed in my diaries.

유혜영님의 MISSBISH는 누군가요? 
아주 많다. 정말 많다. 내 어머니도, 내 친구도, TV에 나오는 스타도 어떤 유명한 디자이너도, 어떤 부분 부분은 나의 MISSBISH이다. 그러나 단 한명의 MISSBISH를 뽑으라면, 그것은 내 일기장에 묘사된 미래의 유혜영, 나 자신.

What are three hidden gems in Seoul?
Seoul is a concrete jungle that’s quite complicated at times. But there are open spaces that are a breath of fresh air, and that makes it special.

Han River Park – Along the river there’s wide open park space (I prefer to go to the Jamwon section). It’s a perfect place to ride a bike, take your dog for a walk, go on a picnic with friends and family, and a safe place to run at nightfall.

Namsan – The mountain that stands in the center of Seoul. It’s not a tall mountain, so it’s easy to hike and refreshing to go to as a short escape from city life. There’s a beautiful view once you reach the top.

Hannam-dong – Close to Itaewon, it’s a lot quieter but flourishing with cool cafes, bars, and restaurants. It’s a great place to discover small and big galleries, and up-and-coming designer shops.

유혜영님이 추천하는 서울에 명소 3곳을 얘기해주세요 ^^
서울은 건물이 많고 복잡한 도시이지만, 동시에 가슴이 탁 트이는 자연이 함께 있는 도시라 매력적입니다.
한강공원
한강에 넓다랗게 펼쳐있는 한강공원. (여러 개가 있지만 저는 잠원지구를 자주갑니다) 자전거를 타거나 개를 데리고 산책하기도 좋고 , 친구들과 가족들과 피크닉하기도 좋고, 치안이 안전해서 밤늦게까지 달리기를 뛰어도 좋은 곳.

남산
서울의 중심에 우뚝 서있는 남산. 그리 높지않아 오르기도 어렵지 않습니다. 도심속에 이렇게 오래된 나무들의 숲이 있다는 것이 상쾌하고 짧은 시간에 멀리 여행을 오는 기분입니다. 산 정상에 오르면 서울의 정경이 다 내려다 보이죠.

한남동
이태원과 근접한 한남동은 상대적으로 덜 붐비면서 , 힙한 카페와 바와 레스토랑 크고 작은 갤러리,디자이너숍들을 구경할 수 있는 곳입니다.

Photography by: Christina Choi