Jaden Smith Partners With G-Star RAW for an Eco-Friendly Denim Collection
"I was first brought into G-Star by Pharrell, someone who I respect and admire. What they have been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever," says Smith. "They are at the forefront of denim sustainability, on top of the denim game. It's the same thing I've been trying to do with my JUST Water initiative, so to innovate in an industry where there is so much room for improvement. G-Star is a great place for me to collaborate, learn and make a positive impact on denim and fashion."
Pharrell announced Jaden's inclusion with the brand via his Instagram page, claiming that the upcoming collection will be fire.
Stay tuned as we gather more information on a solid release date.