Jen Atkins Is Releasing a Dry Shampoo Foam for Ouai Hair Care

Author: Kristen McCloud
01.06 / Beauty

Jen Atkins is shaking up the beauty industry by adding a new dry shampoo foam into the mix.

Atkins is best known as Kim Kardashian's hairstylist and founder of Ouai hair care. Although the product has yet to drop, we're sure it will revolutionize the dry shampoo game. Atkins revealed on her Instagram that it’s a “quick-drying, waterless cleansing foam that removes oil and product buildup.” She also says “like a magic eraser for hair, it creates a blank canvas so you can restyle without shampooing or losing volume.”

The dry shampoo foam will release on January 13. You can check out Jen testing the product on her own hair below!

Not only the founder, but also a client. the Dry Shampoo Foam drops 1.13.17 @theouai Preorder on

A video posted by Celebrity Hairstylist (@jenatkinhair) on