In a press release, Bey explained, "The message for this campaign is to celebrate everyone’s uniqueness." Cox posted a photo of herself wearing an Ivy Park sweatshirt on Instagram, captioned, "It’s about being free. Listening and moving without judgement or limitation."
The collection features activewear pieces like hoodies and leggings, with a deconstructed element and tones of red, scarlet, deep teal, porcelain blue, and dusty pink.
Check out the campaign above!