MISSBISH Brand to Watch: Japanese Inspired Streetwear Brand, KūKi

Author: Kristen McCloud
09.20 / Style

Where traditional Japanese culture and street style fashion collide comes Küki, a brand focused on individuality and creative expression.

Küki is a streetwear, skate, and lifestyle brand inspired by Japanese culture. Founders Eden Tarn and Nicholas Constantinou all have backgrounds in design, and consider themselves to be deviants from the "norm." They saw a gap in the streetwear market for more conceptual and graphic approaches to design, and thus, Küki was born 2016.

The brand values come from the meaning behind the Japanese words that make up Küki. Kü 空 means void, those things that are composed of pure energy. Ki 気 means air, atmosphere, flavor; heart; mind, spirit, feelings, humor. Together the words form Küki 空気 , representing a brand that is driven by wild and creative spirits.

On July 9 the founders launched the brand website kukilondon.com and summer pop-up shop. The pop-up shop is located on Brick Lane in London, and is scheduled to be open until September 2016. The shop features both old-school Japanese and contemporary Western pieces, such as Japanese Kimonos, hand-painted masks, and custom adidas. All tying together to reflect the brand ethos and style.

Current Küki items available online and in-store include Classic Küki T-shirts, Embroidered Jumpers, Classic Void and Rada posters, Peak Hats, and Küki Element skateboard Decks. All products are gender neutral, as Küki prides itself on being an all-inclusive brand with zero boundaries.

Küki hopes to inspire today's youth and challenge everyone to embrace "kooky" style.

Check out their social media for more:

Instagram: @kukilondon
Twitter: @kuki_london
Snapchat: @kukilondon