Nike Shuts Down La Brea With Travis Scott at the SNEAKEASY for Air Max Day

Author: Monica Kran
03.29 / Footwear

There was a dope reason why Los Angeles traffic was the worst on Saturday. Let me explain - Nike shut down La Brea Ave for a grand Air Max Day celebration. The "SNEAKEASY" concept was quite clever, and the password to get in was, of course, "Kiss My Airs." Installations featuring 30 years of timeless Air Maxes were displayed, and the cherry on top was getting to try on the Nike VaporMax and walking on a cloudy runway. It truly felt like walking on air!

In the middle of the street on LA Brea, there was a stage surrounded by a crowd of more than 2,500 people, all of whom were surprised by a secret performance by Travis Scott. I've never been to a celebration of that caliber. Scroll through the gallery above for pics!

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