Victoria’s Secret, Sephora, and Nike Rank as The Top Three Millennial Brands
A report from Condé Nast Inc. and Goldman Sachs Group Inc. revealed that the companies most favored by millennial shoppers are Victoria’s Secret, Sephora, and Nike. The three stores ranked the highest in a study of 2,345 US consumers ages 13-34.
Much of the success comes from the online presence of the companies. The need for immediacy and efficiency are embedded in the millennial generation. More than one-third of US online apparel shopping is conducted online.
Among the top three favored companies include stores like Coach, Kate Spade, Michael Kors, Ulta, Lululemon, DSW, and Nordstrom. The findings in the study show the success of e-commerce shopping and may be a hint at what's to come in its future.