Off-White Breaking The Boundaries with An Elevator Music-Inspired Fragrance

Author: Kevin Kristhian
03.11 / Beauty

Off-White is dropping its debut beauty product, with a new fragrance capsule in collaboration with Byredo.

The fragrance is apparently inspired by elevator music, and was presented at Paris Fashion Week as an art installation by Carsten Höller, who reimagined his 2004 piece called "The Elevator." As reported by Vogue, the fragrance is slightly sweet, with notes of woodsy floral amirs, midnight violet, bamboo, musk, and ambrette. The "Elevator Music" capsule features a fragrance, hair fragrance, and hand cream. Virgil Abloh said of the collab, "The concept of our collaboration ‘Elevator Music’ was to define emotion with the least amount of effects. Much like literal elevator music we wanted the scent to play a background to one’s life."

"Elevator Music" drops on May 17 at Barneys and Byredo. Check it out above!

Source: NYLON