Outdoor Voices and Glossier Talk Making Fashion Inclusive at TechCrunch Disrupt
Founders of Glossier and Outdoor Voices, Emily Weiss and Tyler Haney, joined TechCrunch Disrupt in New York to speak about their digital-first companies. Both companies have grown their names and success through their online presence. Inclusivity and accessibility are major components that both of the founders had in mind when creating their companies.
Weiss understands that “Traditional beauty companies [have] been reluctant to acknowledge that customers shop across different brands.” This is why Glossier’s social accounts feature customers who talk about other products outside of Glossier. The brand keeps about 20 products available that serve as “Modern essentials that are universally flattering.” This approach is reflective of the start of Glossier, which began as a blog by Weiss called “Into the Gloss."
Outdoor Voices focuses on encouraging movement and activity rather than performance and crossing the finish line. The brand provides “Kits” with items recommended for different activities. Haney explains that she “…want[s] people to think of [Outdoor Voices] as a hiking buddy who brought the snacks.”
Both women explain how their brands are expanding into brick-and-mortar operations. Glossier is on the verge of international expansion and Outdoor Voices is headed to “…unlock the west coast” in Los Angeles and San Francisco.
The founders have gone against the grain and have proven their success in their growth. Weiss states, “Beauty is not traditionally a VC kind of business. But it’s a quarter-of-a-trillion dollar market globally, and ripe for disruption."