In Case You Missed What Went Down at Beautycon Festival LA

This year's Beautycon Festival LA was packed with celebrity appearances, panels, brand activations, endless shopping, and more. The MISSBISH team attended both days of the festival and one common theme through it all was: stay true to yourself. Beautycon Festival LA celebrates individuality and self-expression, this was especially seen on their panels.

In the Fireside Chat with model Jordyn Woods, she said to the crowd, "My greatest gift and power is my individuality and no one can take that away from me." She also let everyone know that her collab with Kylie Cosmetics was indeed coming soon, along with an athletic wear collection she has been working on. Individuality was also celebrated in the Redefining Masculinity panel on the second day of the festival, featuring Jay Versace,  Jonathan Van Ness, Bretman Rock, and other men breaking stereotypes every day.

No one drew a bigger crowd than beauty entrepreneur, Kim Kardashian West. She spoke with Beautycon founder Moj Mahdara about everything, from creating her own beauty brand, her work with women's prisons, the future of beauty and social media influencers, cultural appropriation and more. Kim also revealed that her newest summer collection will be dropping soon and it will include a new palette, lipsticks, and liners. She ended her talk by reminding her fans that beauty comes from within and that though makeup is fun, it is not what defines her.