Reebok Brings Fitness to NYFW
09.13 / Style
In between final fittings, hair and makeup, press conferences, and runway shows, New York Fashion Week attendees can get their workout on with Reebok. That’s right. Reebok teamed up with Gotham Gym to offer free 45-minute workouts to refresh, rejuvenate, and shed a few calories.
At this point, fashion and fitness have blurred the lines so much so that we’re no longer concerned about wearing leggings to work or sports bras to brunch. Stepping up its athleisure game, Reebok set up a showroom smack dab in Clarkson Square nearby the runways. The brand has even partnered with a number of designers to pair sneakers with their looks. As if that weren't enough, Reebok also presented a special collection titled Fit to Fashion.
All the NYFW looks are available to shop right here.