Ruby Rose Joins Urban Decay as The Brand’s “Most Addictive New Vice” | Yass

Author: Ali DiEmidio
03.03 / Beauty

Model, DJ and all around bad bish Ruby Rose has just signed on as Urban Decay's "Most Addictive New Vice," a role that will require Rose to "spread the gospel of self-expression." The Orange is the New Black actress joins the ranks of fellow UD collaborator and rocker-queen Gwen Stefani, both ladies embodying the beauty, edginess and individuality that epitomize the brand.

"When Ruby Rose hit the scene, we were immediately hooked," founder Wende Zomnir said in a statement about the partnership.  "With her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun."

Specific details about the partnership have yet to be released - the press release was unconventionally short and amazing - but we'll definitely be keeping an eye out for what's next.

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