The small collection includes an all-white long sleeved shirt, a t-shirt with wide vertical stripes, and a faded jean jacket, all with a simple "GUE$$ JEANS USA" text printed on the fabric. Colors are muted and soft, with a palette of washed-out yellow, orange, and a faded sky blue. Retailing from $69 to $198 USD, the pieces will be available in the US and in the UK.
The new collection kicked off at A$AP's bodega at Selfridges in London, collaboratively run with his umbrella company, AWGE. London-based GUE$$ fans can also cop pieces from the limited-edition GUESS x A$AP Rocky London capsule, which features 4 pieces available only at UK retailers this month while supplies last.