Following Gucci and artist Ignasi Monreal's latest #GucciHallucination capsule collection, the Italian fashion house has launched the GucciArtLab. Dedicated to fostering and exploring new industry bending designs, the GucciArtLab is not far from the brand's historical Cassallina HQ in Florence.
Described as Gucci’s “futuristic centre of industrial craftsmanship and experimentation laboratory for leather goods and shoes products,” Florence’s Gucci ArtLab is close to the brand’s legendary Casellina headquarters and provides work for over 800 employees. The label’s intended goal with the ArtLab: to “give life to the revolutionary aesthetic of Creative Director Alessandro Michele by developing the sought-after Gucci products of the future, and thus help sustain the exceptional business momentum of the brand.”
“The unveiling of Gucci ArtLab definitely represents one of the most remarkable achievements of Gucci’s unprecedented journey of the last three years, and one of the most significant industrial investments today in our country,” reads a statement from Gucci CEO and President Marco Blizzari. “It is a testament to our belief in creativity, artisanal craftsmanship, innovation and technology, and sustainability, and our bond with our territory. I couldn’t be more grateful to all those who have made this dream come true, from the local and national authorities, to Kering, to all of our colleagues who have been so visionary in absorbing new ideas from best-practice all around the world, to further strengthen our leadership.”
According to Balizari, the GucciArtsLab is the “perfect expression of the corporate culture” that the company champions. “It is the tangible expression of a place to learn skills and techniques, a workshop to generate ideas, and ideas are the lifeblood of culture,” he adds.