Selena Gomez has undoubtedly cemented her place in history as a fashion icon. Her sleek, effortless cool-girl style has landed her on the pages of the world's top fashion magazines and secured her brand deals with some of the top design houses. So it’s no wonder that PUMA would want to collaborate with the singer/actress/activist. In her first design as brand ambassador, Gomez has revealed the Phenom Lux. The monochromatic white sneaker is detailed by gold accents and a removable anklet chain.
In the campaign photos, Gomez is seen wearing a pair of PUMA’s windowpane socks, which she also had a hand in designing. She told Vogue, “I’ve been wearing some fun socks with my sneakers, and it just makes me feel a little bit more feminine...I spent a lot of time creating a sock that felt comfortable, chic, and fun.”
The Phenom Lux sneakers ($110) and socks ($14) will be released on April 6 exclusively at PUMA stores and puma.com. You can get a closer look at the sneakers in the photos above!