Selena Gomez Launches Her First PUMA Training Model, the Defy
PUMA continue on with the successes of their celebrity-focused strategy with the launch of Selena Gomez’s latest shoe. The pop superstar serves as the face of PUMA’s training program, culminating in the release of the all-around performance Defy trainer. Despite being a training shoe, the model takes various cues from the current trend of chunky sneakers and even a subtle nod to Rihanna’s popular Creeper with the vertical midsole design. In Gomez’s own words, “Puma has captured this feeling perfectly with their new Defy training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”
The PUMA Defy is available as of May 31 at select retailers with a suggested retail price of USD $90.