Sister Love | Balmain Fall/Winter 2015 Ad Campaign

Author: Lindsay Jang
07.17 / Style

Incest is best or nah? Olivier Rousteing is all about flipping tradition on its head, pushing the normal boundaries of a historic fashion house and winning hearts as he does it season after season. For the Balmain FW 2015 Campaign, he has siblings up close and personal, most notably, the Jenners - Kylie and Kendall. In the images released yesterday, K and K are posed in a seductive, assuming stance; just close enough to make you feel uncomfortable, but just far apart to keep you staring. Other sibling pairs in this campaign include Bella and Gigi Hadid, Joan and Erika Smalls, and Armando and Fernando Cabral for men's.  These images and casting choices spark another question: is high fashion modeling another industry being taken over by insta-fame too?

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