Sports Illustrated magazine takes a different approach in its upcoming issue, focusing on plus-size swimwear brands instead of the usual size zeros. American plus-sized model, Ashley Graham will be joining this movement, flexing her beautiful curves in the next Sports Illustrated: Swimsuit Edition magazine. Graham will be the face, and body, of plus-size swimsuit brand Swimsuits For All. This is seemingly a smart move for Sports Illustrated, as one-third of the magazine's readership are reportedly women and the swimsuits featured in the annual Swimsuit Edition often sell out.
Graham said in a statement, “I know my curves are sexy and I want everyone to know that theirs are too. This is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis.” Watch Ashley Graham werk it in her latest #CurvesInBikni Ad.