Strita x Fool’s Gold Launch Limited Edition Collaboration Capsule Collection
Downtown LA-based streetwear lingerie brand Strita partners with Brooklyn record label Fool’s Gold to create a matching racerback top and boy shorts set. Made in LA, the breathable polyester mesh and spandex pieces are printed with custom all-over print logos of both brands. The image campaign features Kittens of acclaimed LA DJ collective Athletixx, an artist under the Fool's Gold label, also known for her side gig as Kid Cudi's DJ.
With Fool's Gold impressive roster of mind-bending female musicians and Strita's modern silhouettes and versatile day-to-night pieces for women, the collaboration was one that naturally caught momentum. Cathleen Cher, Strita CEO says, "Strita DTLA have been fans of Fool’s Gold for a long time and the innovative music they support – living at the intersection of electronic music with a healthy dose of hip-hop. Their support of female artists has also always been evident, and it felt like a natural fit to collaborate with them. We loved incorporating the elements of the Fool's Gold culture into our design. It’s versatile and can be worn in so many different ways -- whether it's dancing in the crowd at a music festival or running everyday errands."
A limited run of 99 sets went into production and will be available for purchase on store.foolsgoldrecs.com