Style Director of Louis Vuitton, Kim Jones, Teams Up with NikeLab
In preparation for Rio 2016, Nike is pulling out all the stops. Louis Vuitton's Style Director, Kim Jones, is one player on the Nike Summer of Sport Initiative's dream team. Others on the team include Ricardo Tisci (Nike Lab), Jun Takahashi (Gyakusou) and Roger Federer (NikeCourt).
Jones' collection is a true reflection of what he's most passionate about: travel. Some of the key pieces are packable, lightweight and true to Nike's ethos - highly functional. The color palette is bright, fun and an homage to original Air Max colorways. For his shoe, the NikeLab Air Zoom LWP x Kim Jones, he took inspiration from the first silhouette that used Nike Zoom technology, the 1995 Nike Air Zoom LWP. "I wanted to use Nike technology so we found something old and made it into something that was very new."