When two influential women join forces in the creative realm, pure magic is bound to happen. Los Angeles-based jewelry labels Amarilo and Haati Chai - two sister lines started by Ali Heiss and Stella Simona - recently launched their new flagship store and showroom in DTLA. The two-story space features both of their collections, in addition to other brands that they carry as part of their PR agency, Showroom Joplin. “Even though we are often carried in similar retailers and are carried oftentimes alongside each other, the brands do extremely well paired together” says Stella. “Many retailers view our lines as competitors, which only works to our advantage as we want to, as partners, create a collective of successful brands.”
Additionally, the duo are planning to expand their empire to include home and decor lines, with products such as textiles and decor accents, beauty collaborations, as well as lingerie in the works. To document their journey, both Ali and Stella will be launching personal fashion/lifestyle blogs and a YouTube channel by the end of 2016, where they hope to inspire other female entrepreneurs by sharing key lessons they have learned along the way.
The Amarilo x Haati Chai Flagship is open to the public on Black Friday, November 25, 8:00am-3:00pm. All shoppers will receive a free gift and a $50 USD gift card for orders over $300 USD.
Amarlio + Haati Chai Flagship
177 W. Olympic Blvd
Los Angeles, CA 90015
In order to provide their clients with an intimate one-on-one experience, visits to the flagship are by appointment only. They can usually accommodate same-day appointments. Be sure to check their social media handles @joplincreative, @amarilo, and @haatichai to stay in the loop.
Photos by: Ezekiel Lux