Taking A Closer Look at PUMA Laceless Training Shoe “Fierce”

Author: Caitlin Cheng
04.09 / Footwear

It's no secret that Kylie Jenner has become PUMA's newest ambassador and the face of the sportswear brand's Fierce campaign. Along with the unveiling of the Fierce sneaker, released on April 1, the training campaign also hopes to bring more attention to the world of women's training.

So who better to lead the ad campaign than King Kylie, ruler of Instagram, Snapchat, and all things social media. Hashtagged #FOREVERFIERCE, the new campaign hopes to encourage women to share how they style their Fierce, whether in the gym or out on the streets. And the users with the fiercest posts will also be given the opportunity to win the latest looks from PUMA and be featured on the brand's social media platforms.

Join the campaign and cop your Fierce! Available in four colorways, the sneaker can be found at PUMA stores, retail partners or online at PUMA.com.

Photos by: Carmen Chan